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Cookie Policy

Last updated: April 10, 2026

What are cookies

Cookies are small text files stored on your device when you visit a website. They help sites function properly, remember your preferences, and understand usage patterns. Similar technologies include local storage, session storage, and tracking pixels.

How we handle consent

All WBF Solutions websites use a cookie consent mechanism:

  1. On your first visit, all non-essential cookies are blocked by default (we use Google Consent Mode v2 with all consent categories set to denied by default)
  2. A consent banner appears asking you to Accept or Decline
  3. If you Accept: analytics, advertising, and other optional cookies are enabled
  4. If you Decline: only essential cookies remain active
  5. Your choice is stored for 1 year and applied automatically on subsequent visits
  6. Essential cookies are always active regardless of your choice, as they are necessary for the website to function

Cookie categories

Essential cookies (always active — no consent required)

These cookies are strictly necessary for the website to function. They enable core features such as login sessions, security protections (CSRF tokens), bot verification, and remembering your cookie consent choice. We cannot disable them without breaking the site. Essential cookies are set by WBF Solutions (first-party) and by our security provider for bot management and challenge verification.

Analytics cookies (consent required)

When you accept cookies, we may use analytics services to understand how visitors use our websites — which pages are visited, how users arrive, and what devices are used. Analytics data helps us improve our services. Analytics cookies are set by third-party analytics providers and are activated only after you give consent.

Advertising and marketing cookies (consent required)

We may use advertising pixels and tracking technologies from social media platforms and advertising networks to measure the effectiveness of our campaigns, retarget visitors, and understand conversions. These cookies are set by third-party advertising platforms and are activated only after you give consent.

Payment cookies (set only during checkout)

During the checkout process, our payment processor may set cookies for fraud prevention and session management. These are limited to the payment flow and are necessary to complete transactions securely.

Managing your preferences

On our sites: Use the cookie consent banner on your first visit. To change your preference later, click “Cookie Settings” in the footer of any page, or clear the wbf_consent cookie from your browser.

In your browser: You can configure your browser to block or delete cookies. Note that blocking essential cookies may prevent login and checkout from working properly.

Analytics opt-out: Most analytics providers offer browser extensions or settings to opt out of tracking. Check your analytics provider’s documentation for details.

Third-party cookie documentation

Rather than maintaining a list of individual cookie names (which change frequently as providers update their services), we direct you to the cookie documentation of each provider we use. Contact us at [email protected] for a current list of our analytics, advertising, and payment providers and links to their respective cookie policies.

Changes to this policy

We may update this policy as we add or change services. The “Last updated” date reflects the most recent revision.